For clarity, neither of the people above are Josh. This is for my latest project, Meet Your Digital Self.
2 people’s online world were brought to life so they could have a chat with it…yep it’s a touch Black Mirror. But it was for the tech company, Lenovo, which has been my biggest client over the last couple of years. Other campaigns include sending people to the legendary Robinson Crusoe Island and deep faking Queen Latifah.
Lenovo aside, Ofcom wanted “da youth to report harmful content”. So, we called in the big guns: grandmas. Only Nans got national attention but Dave from the Daily Mail comments thinks “we’re living in a nanny state”… not sure if he got the irony.
After working on Nescafe’s most successful ever global campaign which, for reasons unknown went mad in India, the LTA (the FA for tennis) came calling. This had an image problem; too white, too middle class, and stuffy. So, being a middle class white person I was perfect to work on this. And most recently, the streets of Anfield got a makeover as 12,000 names were reverse graffitied next to the stadium.
As a copywriter, I also pretend I’m a screenwriter and have written a pilot for an adult animation called The EnvironMentalists. This is in the running for major competitions and being sent out to literary agents.
Last, but not least, here’s an illustrated book called Cocks and Quims…it does what it says on the tin (but it was for charity, so that makes it alright).