Brief: address digital balance for a Gen Z audience.

Idea: People’s online worlds were brought to life as 3D avatars. Someone they love then met and chatted to this digital side of them, all so they could understand them better. 

Results:

• 1850+ global earned pieces, 6M+ million global TikTok views

• 5m global YouTube views, generating 197m (UK) social impressions

• 800+ daily conversations with Shout about mental health – a 58% increase